Denso further bolsters online training offering

Denso Aftermarket has further bolstered its online training offering with the launch of the new ‘Denso in the Workshop’ webinar series. Technical guru Mike Sadler launched the new ‘in the workshop’ format with a hands on demonstration and detailed discussion concerning oil contamination of the air conditioning system, in conjunction with aftermarket personality Hayley Pells.

“Denso Aftermarket is constantly developing its online training offer to allow technicians to directly benefit from its in-depth automotive knowledge,” said Denso Europe, Pan European strategic marketing manager, Fatiha Laauich. “This means that we have to consider not only the content of the material that we make available, but the way it’s delivered.

“As online communication has developed, particularly during the various national lockdowns that have affected so many markets across Europe, so has the standard of presentation and the expectation of the many technicians that have now joined the growing online community.

“As a result, we’ve refined the format that we have traditionally used in order to make the valuable information that we provide even more accessible to installers.” Laauich continued: “The most obvious change, which can be seen in the title we use for the series, is the location from where we present the webinar.

“The objective was to take the webinar out in the field and use a location that technicians could relate to, so rather than simply transitioning from a static to dynamic format for the new series, we have moved directly into the real world of the workshop, and with this first webinar, that’s to Hayley’s award winning Avia Sports Cars.

“When it came to choosing the content for the first ‘Denso in the Workshop’ webinar, the condition of the oil/refrigerant mixture in a vehicle’s air conditioning (AC) system was an obvious subject, because it is often overlooked by workshops.

“However, its condition is absolutely vital to allow technicians to either fit a replacement component in the AC system with confidence, or to flush and replace the mixture before doing so.”

Laauich added that further subjects are in the pipeline, and encouraged technicians to visit the webinar platform at

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Published on: September 15, 2021

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