It never ceases to amaze me the number of surveys from the UK in particular, that drop into my inbox every week. You have to be very discerning when looking at them and the detail there in. If the subject might be of interest to our readers is the first decision. Then see who has commissioned the research and their credibility, plus the reputation of the research and PR companies involved. Then, we try to make sure that while credit should be given, it is important to make sure the content is not about raw marketing or self-promotion of their...
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